Icon Retreat
Website Redesign

The Challenge

Although ICON Retreat had a powerful mission and growing community, their old website did not reflect that energy.

The design was:

• Overly dark and heavy, dominated by a plain black background.

• Lacking visible Calls-to-Action, making it difficult for visitors to take the next step.

• Structurally weak, with hard-to-navigate pages and low engagement.

• Not fully optimized for mobile users, risking the loss of potential leads.

Our Solution

Our goal was to transform the website into an engaging, bright, and conversion-driven platform.

We focused on:

• Visual Refresh: Transitioned from a dark, closed-off aesthetic to a warm and inviting design with soft tones and spacious layouts.

• Clear CTAs: Strategically placed buttons like “Book Now”, “Get More Info”, and “Join Our Retreat” to guide users toward conversion.

• Enhanced Storytelling: Highlighted personal testimonials, retreat benefits, and the unique journey participants experience.

• Optimized Navigation: Simplified the structure to make key information like pricing, past events, and organizer introductions easy to access.

• Mobile Responsiveness: Ensured seamless browsing on all devices.

The Result

The result is a modern, user-friendly, and conversion-focused website that truly reflects ICON Retreat’s mission and energy.
Visitors now experience:

• A welcoming, professional design that builds trust.

• Clear pathways to book, inquire, or learn more.

• A seamless experience across all devices, driving higher engagement.